Gamification Analytics—Methods and Tools for Monitoring and Adapting Gamification Designs

Benjamin Heilbrunn (), Philipp Herzig () and Alexander Schill ()
Additional contact information
Benjamin Heilbrunn: SAP SE
Philipp Herzig: SAP SE
Alexander Schill: TU Dresden

Chapter Chapter 3 in Gamification, 2017, pp 31-47 from Springer

Abstract: Abstract Gamification analytics describe methods and tools that help to monitor the success of gamification projects, to understand a user’s behaviour, and to adapt gamification designs. Even though experts agree on the importance of these activities, concrete processes and software tools have not been investigated yet. This chapter advocates and introduces gamification analytics related activities based on the findings of a study with gamification experts and illustrates them in a hypothetical gamification scenario. In the following, we identify and assess tools regarding their applicability for the presented analytical activities. This chapter helps practitioners to implement a data-driven monitoring and adaptation process within gamification projects and supports them in corresponding technology-decisions. The conclusion provides researchers with a basis for further research in the gamification analytics domain.

Keywords: User Group; User Behaviour; User Property; Business Goal; Relevant Metrics (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-319-45557-0_3

Ordering information: This item can be ordered from
http://www.springer.com/9783319455570

DOI: 10.1007/978-3-319-45557-0_3

Access Statistics for this chapter

More chapters in Progress in IS from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().