Identifying Tourist Requirements for Mobile AR Tourism Applications in Urban Heritage Tourism

Dai-In Han () and Timothy Jung ()
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Dai-In Han: NHTV Breda University of Applied Sciences
Timothy Jung: Manchester Metropolitan University

A chapter in Augmented Reality and Virtual Reality, 2018, pp 3-20 from Springer

Abstract: Abstract While research for the employment of information and communication technology in urban tourism settings has been conducted for many years, studies to apply Augmented Reality (AR) to enhance the tourist experience have emerged in recent years. This paper aims to investigate tourist requirements for the development of mobile AR tourism applications in the urban heritage tourism context. Qualitative research incorporating two research stages were conducted in Dublin. The first stage included 26 pre-experience interviews with international tourists to explore tourist requirements, while the second stage was conducted in form of 5 focus groups including a total of 49 participants. The data was analysed through thematic analysis to compare and contrast research outcomes. The findings suggest that tourists would consider using mobile AR tourism applications, if meaningfully designed. Therefore, the user interface should be designed intuitively, while content was regarded the dominant factor for tourism purposes. The study outlines tourist requirements for mobile AR tourism applications, contrasting them to themes in mobile computing identified in preceding studies to confirm previously identified requirements and explore newly emerging elements and tourist perceptions that have developed in alignment with modern technology. Limitations and recommendations for further research are provided.

Keywords: Mobile augmented reality; Urban heritage tourism; Tourist requirements; Dublin (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-64027-3_1

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