The Consumer Surplus and Economic Impact of a Participatory Micro-Event: The Beech Mountain Metric

Peter Groothuis (), Kurt Rotthoff () and John Whitehead ()
Additional contact information
Peter Groothuis: Appalachian State University
Kurt Rotthoff: Seton Hall University
John Whitehead: Appalachian State University

A chapter in The Economic Impact of Sports Facilities, Franchises, and Events, 2023, pp 89-99 from Springer

Abstract: Abstract We measure both the economic impact of a micro-event on the local economy and the consumer surplus benefits to participants using stated preference methods. We focus on a local participatory bike race called the “Beech Mountain Metric” (BMM), an amateur road bicycle event. We find that the economic impacts of the BMM declined from $301,000 in 2014 to $185,000 in 2016 as the event lost popularity. The consumer surplus to participants fell from $11,000 to $6000. The consumer surplus benefits are most likely relatively low in magnitude because there are many bike races in the region to choose from including Blood Sweat and Gears and the Blue Ridge Brutal, both more popular races. Considering the stated preference model, we replicate Whitehead and Wicker (Int J Tour Res 21:180–186, 2019) using the willingness-to-travel approach. Using an intensity of preference correction can mitigate for hypothetical bias, but using only individuals who are “definitely sure” about return visitation will overcorrect the problem. This result suggests that the definitely yes and the sum of the probably and definitely yes probabilities provide a useful estimate of the range of return visitation that could be used in micro-event planning.

Keywords: Economic impact; Stated preferences; Consumer surplus; Willingness to travel (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:semchp:978-3-031-39248-1_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031392481

DOI: 10.1007/978-3-031-39248-1_6

Access Statistics for this chapter

More chapters in Sports Economics, Management, and Policy from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().