Fans’ Expectations from Cricket

Subhasis Ray ()
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Subhasis Ray: Indian Institute of Social Welfare and Business Management

Chapter Chapter 6 in Management of the Cricketing Ecosystem, 2022, pp 119-140 from Springer

Abstract: Abstract Cricket is one of the most popular sports worldwide. As per ICC’s first-ever market survey (Media Media Release. (2018), First global market research project unveils more than one billion cricket fans. available at https://www.icc-cricket.com/media-releases/759733 (accessed on 12 Dec 2019).), the fan count has exceeded the billion mark and 70, 88 and 92% of fans globally are interested in test, ODI and T20I cricket respectively. It has become an all-season sport barring rainy and snowy conditions.

Date: 2022
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DOI: 10.1007/978-981-19-6482-4_6

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