Technology-Based Tourism Businesses: Extracting Actionable Knowledge and Insights from Social Networks

Jose Ramón-Saura (), Pedro R. Palos-Sanchez () and María Cruz del Río-Rama ()
Additional contact information
Jose Ramón-Saura: Rey Juan Carlos University
Pedro R. Palos-Sanchez: University of Sevilla
María Cruz del Río-Rama: University of Vigo

A chapter in Technological Progress, Inequality and Entrepreneurship, 2020, pp 47-65 from Springer

Abstract: Abstract There are currently many technologies that are changing all types of professional ecosystems around the world. New technologies and business models based on the internet are producing the evolution of the tourism sector towards Digital Tourism, which uses innovation and the interconnection of products and services. The research aim of this study is to identify the main technologies and business models that are transforming the tourism sector into the new digital ecosystem. The trends that will influence the future of Digital Tourism can then be identified. To do this, an original approach is proposed, using textual analysis with data mining and visual data mining techniques with the User Generated Content (UGC) on the Twitter social network. The sample consisted of n = 25,434 tweets downloaded from the Twitter API with the hashtags #DigitalTourism and #Tourism. These were used to get insights and knowledge about the digital tourism industry using the technological innovations in the sector. The results of the research showed the main technologies and business models in the Digital Tourism sector, as well as the trends and future applications for the digital tourism sector. This research fills a gap in the existing research by using data mining techniques to obtain insights and knowledge from UGC about the Digital Tourism industry.

Keywords: Digital tourism business; Technological-based strategies; Digital destinations; Business ecosystems (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-3-030-26245-7_4

Ordering information: This item can be ordered from
http://www.springer.com/9783030262457

DOI: 10.1007/978-3-030-26245-7_4

Access Statistics for this chapter

More chapters in Studies on Entrepreneurship, Structural Change and Industrial Dynamics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().