Marketing for Business Opportunities Management on Foreign Investment and Productive Enchainments

Naybi Salas Vargas (), Douglas Adolfo García Gómez (), Osvaldo Romero Romero () and Ralf Kiran Schulz ()
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Naybi Salas Vargas: University of Sancti Spíritus “José Martí Pérez”
Douglas Adolfo García Gómez: University of Sancti Spíritus “José Martí Pérez”
Osvaldo Romero Romero: SRH Hochschule
Ralf Kiran Schulz: Kassel University

A chapter in Social Innovation and Entrepreneurship in the Fourth Sector, 2021, pp 299-331 from Springer

Abstract: Abstract Marketing efforts administration for business opportunities management is an essential knowledge technology for two development challenges in Cuba: productive enchainments and foreign investment. The state enterprises or business social entrepreneurs in Cuba are recently encouraged on their function as profit organizations with social responsibility, blended to business operation and financial value creation. Even though there are changes in policies and laws favoring a new economic model, the enterprises’ participation in business is limited. An outcome to this problem is to consider the study of marketing efforts administration on state enterprises becoming the emerging fourth sector in Cuba for development. The work focuses on knowledge and performing gaps of Cuban enterprises through a factual study. The causes, conditions, potentialities, limitations, and innovative theoretical concepts fitting the country are determined: business opportunities management of foreign investment, and the ecosystem of the cooperative relationships to foreign investment at the territorial level. The work’s main contributions are the marketing efforts administration integrated vision as a knowledge technology tool to ease the enterprises’ opportunity findings and strong business (foreign investment and productive enchainments) and a selection of the most remarkable enterprises with business opportunities potential influencing socioeconomic development at the local level. Suggestions to the fourth sector enterprises are given at the end to invigorate the use of marketing efforts administration.

Keywords: Business opportunities; Foreign investment; Marketing; Productive enchainments (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-3-030-75714-4_15

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DOI: 10.1007/978-3-030-75714-4_15

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