On to the Market!

George Vekinis
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George Vekinis: National Centre for Scientific Research Demokritos

Chapter Chapter 18 in Mastering Technology Transfer: From Invention to Innovation, 2023, pp 207-213 from Springer

Abstract: Abstract Having successfully proven the potential of your technology for industrialisation in Stage 9, you are now finally face to face with the market and the final test of your efforts. Keep in mind that a new technology might enter a market easily, but its adoption by the market will depend crucially on its quality and technological and economic competitiveness. While marketing and your own dissemination efforts will help to open the doors, the technology should be thoroughly prepared and tested through all the stages we have discussed in this book. Under the right (but rare) conditions, rapid adoption might be possible, but in general, successful market take-up is no easy feat.

Date: 2023
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DOI: 10.1007/978-3-031-44369-5_18

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