Personality, Acculturation and Performance of Artisan Entrepreneurs in Ghana

George Acheampong (), Ernest Yaw Tweneboah-Koduah () and Oliver Kwabena Aggrey
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George Acheampong: University of Ghana Business School
Ernest Yaw Tweneboah-Koduah: University of Ghana Business School
Oliver Kwabena Aggrey: University of Ghana Business School

A chapter in Entrepreneurial Innovation, 2022, pp 105-120 from Springer

Abstract: Abstract The aim of this chapter is to investigate the associations between personality, acculturation, and performance among artisan entrepreneurs in Ghana. From a positivist standpoint, this paper adopted the quantitative approach in analyzing the data utilizing STATA 14. Data were purposively obtained from 298 artisan entrepreneurs in Ghana through questionnaire administration. Structural equation modelling and confirmatory factor analysis were employed to ascertain the validity of the suggested scales, as well as to test the associations proposed in the research framework. The paper consequently finds that personality level factors such as agreeableness has a direct bearing on the performance of artisan entrepreneurs whereas the extraversion permeates acculturation behaviours in order to lead to any form of artisan entrepreneurial performance. This finding contributes to the sparse literature on artisan entrepreneurship in Ghana.

Keywords: Artisan entrepreneurship; Personality; Acculturation; SMEs; Africa (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-981-16-4795-6_10

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DOI: 10.1007/978-981-16-4795-6_10

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