Empowering the Batak Toba Home Industry in North Sumatera: A Descriptive Study of Artisan Entrepreneurship

Endang Purwaningrum (), Ina Sukaesih (), Petrus Usmanij () and Vanessa Ratten ()
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Endang Purwaningrum: Politeknik Negeri Jakarta
Ina Sukaesih: Politeknik Negeri Jakarta
Petrus Usmanij: La Trobe University
Vanessa Ratten: La Trobe University

A chapter in Entrepreneurial Innovation, 2022, pp 121-128 from Springer

Abstract: Abstract The traditional Batak Toba people live in a very famous tourism area namely Lake Toba and has a great opportunity towards the development as an international-class tourism. Batak Toba people have a lot of uniqueness of the products they made, but ironically, they are less aware of the importance of forming a community business. This chapter outlines a descriptive study of artisan entrepreneurship in an attempt of empowering the Batak Toba people in developing home industry in North Sumatera, Indonesia. The Batak Toba tribe in its social life is inseparable from the name ulos. In addition to ulos, there are also other products that can be locally produced by the Batak Toba community. The chapter concluded that home-industry businesses surrounding Lake Toba have a great potential for further development through empowerment of the Batak Toba artisan entrepreneur in Batak land, especially surrounding Lake Toba.

Keywords: Batak; Lake Toba; Entrepreneurship; Traditional village; Ulos (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:seschp:978-981-16-4795-6_11

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DOI: 10.1007/978-981-16-4795-6_11

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