Understanding Blockchain Technology Adoption by Non-experts: an Application of the Unified Theory of Acceptance and Use of Technology (UTAUT)

Jonathan Jan Pieters (), Alinda Kokkinou () and Ton Kollenburg
Additional contact information
Jonathan Jan Pieters: Avans University of Applied Sciences
Alinda Kokkinou: Avans University of Applied Sciences
Ton Kollenburg: Avans University of Applied Sciences

SN Operations Research Forum, 2022, vol. 3, issue 1, 1-19

Abstract: Abstract Blockchain technology has promising applications for companies as it allows them to increase information sharing, optimise information flow, and generate cost reductions across the supply chain, making transactions more trustworthy and secure. However, these benefits will not materialise unless the technology is adopted by users. The combination of two factors, namely, the novelty of blockchain technology and the changing composition of the workforce, leads to the need to better understand the adoption of blockchain technology in an organisational setting. The purpose of this study was therefore to gain insights regarding the adoption of blockchain technology and use them to formulate practical recommendations for organisations. Using UTAUT2 as a conceptual framework, data was collected using an online questionnaire and analysed using structural equation modelling. Contrary to previous research, this study finds that intrinsic motivation, in the form of hedonic motivation, is a relevant factor in the organisational context and plays a role in the adoption of blockchain technology. Extrinsic motivation, in the form of performance expectancy, was also a significant predictor. Effort expectancy was not, suggesting that potential users of blockchain technology are not deterred by the complexity of the technology. The study findings show that the changing composition of the workforce should be a factor when considering how a novel technology should be implemented in the workplace. Consequently, organisations need to change their traditional approach to change management by building on their employees’ intrinsic motivation.

Keywords: Blockchain; Technology adoption; UTAUT2; Organisational change (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1007/s43069-021-00113-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:snopef:v:3:y:2022:i:1:d:10.1007_s43069-021-00113-9

Ordering information: This journal article can be ordered from
https://www.springer.com/journal/43069

DOI: 10.1007/s43069-021-00113-9

Access Statistics for this article

SN Operations Research Forum is currently edited by Marco Lübbecke

More articles in SN Operations Research Forum from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().