Viral Marketing

Weili Wu (), Zhao Zhang and Ding-Zhu Du ()
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Weili Wu: University of Texas at Dallas, Department of Computer Science
Zhao Zhang: Zhejiang Normal University, School of Mathematics
Ding-Zhu Du: University of Texas at Dallas, Department of Computer Science

Chapter Chapter 4 in Computational Aspects of Social Networks, 2026, pp 109-150 from Springer

Abstract: Abstract An important application of social networks is the viral marketing, that is, advertise products through mouth to mouth in online social networks. In this chapter, we study several models about viral marketing.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spochp:978-3-032-14833-9_4

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DOI: 10.1007/978-3-032-14833-9_4

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