Building Routes to Customers

Antoine Leboyer, Jean-Claude Malraison and Peter Raulerson (praulerson@paramarketing.com)

in Springer Books from Springer

Date: 2009
ISBN: 978-0-387-79951-3
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 What Is Routes-to-Market?

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 2 RTM Workshop

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 3 Market Segmentation

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 4 Define Whole Solutions

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 5 RTM Life Cycle

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 6 Constructing a Route

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 7 Go-to-Market Performance Assessment

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 8 Connecting RTM with Corporate Strategy

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 9 Implementing RTM Company-Wide

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-0-387-79951-3

Ordering information: This item can be ordered from
http://www.springer.com/9780387799513

DOI: 10.1007/978-0-387-79951-3

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla (sonal.shukla@springer.com) and Springer Nature Abstracting and Indexing (indexing@springernature.com).