Targeting Uplift

René Michel (), Igor Schnakenburg () and Tobias von Martens ()
Additional contact information
René Michel: Deutsche Bank AG
Igor Schnakenburg: DeTeCon International GmbH
Tobias von Martens: Deutsche Bank AG

in Springer Books from Springer

Date: 2019
ISBN: 978-3-030-22625-1
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Chapters in this book:

Ch Chapter 1 Introduction

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 10 Summary and Outlook

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 2 The Traditional Approach: Gross Scoring

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 3 Basic Net Scoring Methods: The Uplift Approach

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 4 Validation of Net Models: Measuring Stability and Discriminatory Power

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 5 Supplementary Methods for Variable Transformation and Selection

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 6 A Simulation Framework for the Validation of Research Hypotheses on Net Scoring

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 7 Software Implementations

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 8 Data Prerequisites

René Michel, Igor Schnakenburg and Tobias von Martens

Ch Chapter 9 Practical Issues and Business Cases

René Michel, Igor Schnakenburg and Tobias von Martens

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DOI: 10.1007/978-3-030-22625-1

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