Digital Marketing Strategies for Value Co-Creation

Wilson Ozuem and Michelle Willis
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Wilson Ozuem: University for the Creative Arts
Michelle Willis: London Metropolitan University

in Springer Books from Springer

Date: 2025
Edition: Second Edition 2025
ISBN: 978-3-031-84613-7
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Chapters in this book:

Introducing Online Brand Communities

Wilson Ozuem and Michelle Willis

Correction to: Digital Marketing Strategies for Value Co-Creation

Wilson Ozuem and Michelle Willis

Customer Segmentation in Online Brand Communities

Wilson Ozuem and Michelle Willis

Participation and Customer Involvement

Wilson Ozuem and Michelle Willis

Online Brand Communities and Loyalty Intentions

Wilson Ozuem and Michelle Willis

Consumer Engagement

Wilson Ozuem and Michelle Willis

Social Identity and Online Brand Communities

Wilson Ozuem and Michelle Willis

Brand and Customer Loyalty in Online Brand Communities

Wilson Ozuem and Michelle Willis

Brand Relationship and Engagement

Wilson Ozuem and Michelle Willis

Managing Service Failure and Recovery and Online Brand Communities

Wilson Ozuem and Michelle Willis

Value Co-creation Sphere

Wilson Ozuem and Michelle Willis

Influencer Marketing

Wilson Ozuem and Michelle Willis

Artificial Intelligence and Customer Engagement: Insights and Challenges

Wilson Ozuem and Michelle Willis

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DOI: 10.1007/978-3-031-84613-7

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