The Marketing Firm, Volume II

Edited by Valdimar Sigurdsson () and Gordon R. Foxall ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-91591-8
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Chapters in this book:

Introduction to Case Studies on the Theory of the Marketing Firm

Valdimar Sigurdsson and Gordon R. Foxall

Contextual and Intentional Systems in the Theory of the Marketing Firm: Bilateral Contingency, Metacontingency, and Intentional Behaviourism

Gordon R. Foxall

Outcome-Based Contracts’ Design-Related Criteria Impacts on the Manufacturer’s Nexus of Bilateral Contingencies Using the Theory of the Marketing Firm

Gholamhossein Kazemi, Asle Fagerstrøm, Valdimar Sigurdsson, Sameer Mittal, Lester Allan Lasrado, Karan Menon and Hannu Kärkkäinen

The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers

Jorge M. Oliveira-Castro, Carla Peixoto Borges, Rafael Barreiros Porto, Patrícia Luque Carreiro, Elisa Vieira Leonel and Fábio Lúcio Koleski

Servicing In-store Shopping Journeys in Retailing: Competing Multi-lateral Contingencies

Nils Magne Larsen, Valdimar Sigurdsson and Jørgen Breivik

The Marketing Firm and Co-Innovation: The Case of the Banking and Finance Industry

Asle Fagerstrøm, Valdimar Sigurdsson, Ravi Vatrapu, Jørgen Otre Størksen and Vishnu Menon

Technology-Enabled Healthy Food Labels in the Interaction Between the Marketing Firm and Consumers

Nikola Ljusic, Asle Fagerstrøm and Erik Arntzen

The Marketing Firm and the Consumerate: Predicting Motivating Functions Using Neurophysiology

Sanchit Pawar, Valdimar Sigurdsson and Asle Fagerstrøm

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DOI: 10.1007/978-3-031-91591-8

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