Conjoint Measurement

Edited by Anders Gustafsson (), Andreas Herrmann () and Frank Huber ()

in Springer Books from Springer

Date: 2007
Edition: Fourth Edition
ISBN: 978-3-540-71404-0
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Chapters in this book:

Ch 1 Conjoint Analysis as an Instrument of Market Research Practice

Anders Gustafsson, Andreas Herrmann and Frank Huber

Ch 2 Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

Vithala R. Rao and Henrik Sattler

Ch 3 Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data

Daniel Baier and Wolfgang Gaul

Ch 4 A Comparison of Conjoint Measurement with Self-Explicated Approaches

Henrik Sattler and Susanne Hensel-Börner

Ch 5 Non-geometric Plackett-Burman Designs in Conjoint Analysis

Ola Blomkvist, Fredrik Ekdahl and Anders Gustafsson

Ch 6 On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results

Frank Huber, Andreas Herrmann and Anders Gustafsson

Ch 7 Evolutionary Conjoint

Thorsten Teichert and Edlira Shehu

Ch 8 The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis

Terry Elrod and Keith Chrzan

Ch 9 A Multi-trait Multi-method Validity Test of Partworth Estimates

Wagner Kamakura and Muammer Ozer

Ch 10 Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods

Jordan Louviere, David Hensher and Joffre Swait

Ch 11 Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications

Rinus Haaijer and Michel Wedel

Ch 12 Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design

Olivier Toubia, Theodoros Evgeniou and John Hauser

Ch 13 The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis

Joachim Giesen and Eva Schuberth

Ch 14 Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages

Benedict Dellaert, Aloys W. J. Borgers, Jordan J. Louviere and Harry J. P. Timmermans

Ch 15 Latent Class Models for Conjoint Analysis

Venkatram Ramaswamy and Steven H. Cohen

Ch 16 A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

Wayne S. DeSarbo and Christian F. DeSarbo

Ch 17 Dealing with Product Similarity in Conjoint Simulations

Joel Huber, Bryan Orme and Richard Miller

Ch 18 Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling

David B. Whitlark and Scott M. Smith

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DOI: 10.1007/978-3-540-71404-0

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