MarTech, AI, & Automation: The Future of Marketing

Andreas Fuchs ()
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Andreas Fuchs: Technical University of Applied Sciences Würzburg Schweinfurt, THWS Business School

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-51166-1
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Chapters in this book:

Ch Chapter 1 Why MarTech is the Future of Marketing

Andreas Fuchs

Ch Chapter 2 Know Phase

Andreas Fuchs

Ch Chapter 3 Analyze Phase

Andreas Fuchs

Ch Chapter 4 Orchestrate Phase

Andreas Fuchs

Ch Chapter 5 Engage & Measure Phase

Andreas Fuchs

Ch Chapter 6 Artificial Intelligence and Automation in Marketing

Andreas Fuchs

Ch Chapter 7 Conclusion

Andreas Fuchs

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DOI: 10.1007/978-3-658-51166-1

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