Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

Young Won Park () and Paul Hong ()
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Young Won Park: Saitama University
Paul Hong: The University of Toledo

in Springer Books from Springer

Date: 2024
ISBN: 978-981-97-3674-4
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Chapters in this book:

Ch Chapter 1 Timeless Elegance: Tracing the Dynamic Evolution of Cosmetics Through History

Young Won Park and Paul Hong

Ch Chapter 10 Crafting Elegance: Amorepacific's Innovative Approach to Cosmetic Marketing

Young Won Park and Paul Hong

Ch Chapter 11 Innovative Synergies in the Cosmetic Industry

Young Won Park and Paul Hong

Ch Chapter 12 Beauty Reloaded: Top Cosmetic Trends Shaping the Digital Age and Beyond

Young Won Park and Paul Hong

Ch Chapter 2 Rising Titans: Unveiling the Enduring Foundations of Global Cosmetic Leaders

Young Won Park and Paul Hong

Ch Chapter 3 Beauty Reimagined: Navigating the Cosmetic Industry's Digital Transformation

Young Won Park and Paul Hong

Ch Chapter 4 Navigating the New Frontier: Digital Marketing Strategy in the Cosmetics Industry

Young Won Park and Paul Hong

Ch Chapter 5 Boosting Customer Loyalty and WOM Marketing in Japan’s Cosmetics Sector

Young Won Park and Paul Hong

Ch Chapter 6 Mastering Digital WOM: Innovative Strategies in Japan’s Cosmetic Market

Young Won Park and Paul Hong

Ch Chapter 7 Behind the Beauty: Unveiling COSMAX's Game-Changing ODM Strategy

Young Won Park and Paul Hong

Ch Chapter 8 The Art of Allure: Inside Shiseido's Groundbreaking Marketing Mastery

Young Won Park and Paul Hong

Ch Chapter 9 Transformation in Beauty: LG Life and Health’s Bold Marketing Evolution

Young Won Park and Paul Hong

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DOI: 10.1007/978-981-97-3674-4

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