YouTube and Its Mobile Distributing Consumer Media Venturing

Min Hang
Additional contact information
Min Hang: Jönköping University

Chapter 10 in Peer-to-Peer Video, 2008, pp 219-229 from Springer

Abstract: On Christmas Day in 2007, Queen Elizabeth II posted her traditional Christmas message on YouTube for the first time through a special royal channel on this popular Peer-to-Peer video-sharing website. This chapter will focus on the emerging Peer-to-Peer video sharing company YouTube. The author will introduce the emergence and development of YouTube as a fast growing consumer media company. The analysis of the company will be made from the perspective of its mobile distributing consumer media venturing – a major business venturing activity inside the company that is aiming at adding more mobility to its Peer-to-Peer video sharing services. The empirical findings presented in this chapter are extracted from a doctoral research project that investigates global media companies’ organizational choices on the architecture for new media business venturing. Therefore, implications for YouTube to develop mobile media business will also be discussed in this chapter.

Keywords: Video Content; Agency Cost; Mobile Service; Resource Condition; External Partner (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-76450-4_10

Ordering information: This item can be ordered from
http://www.springer.com/9780387764504

DOI: 10.1007/978-0-387-76450-4_10

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().