Run: Employ Online and Social Media
Jana M. Kemp
Chapter Chapter 11 in Run for Elected Office—and Win, 2012, pp 165-174 from Springer
Abstract:
Abstract In the first decade of the twenty-first century, online and social media tools became permanent forces affecting the outcomes of elections at all levels. In the 2008 presidential election, President Obama proved this, even hiring campaign staff that included a team dedicated to social media. Yes, your campaign must have an online presence, even if it is just a homepage for your website.
Keywords: Social Medium; Social Networking Site; Presidential Election; Social Media Site; Online Presence (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3799-0_11
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DOI: 10.1007/978-1-4302-3799-0_11
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