Getting Started with AdWords

Bart Weller and Lori Calcott

Chapter Chapter 4 in The Definitive Guide to Google AdWords, 2012, pp 63-87 from Springer

Abstract: Abstract In this chapter, we will outline the process of creating an AdWords account so that you can get started on the initial account creation process. We will explain the process from a higher level and highlight where else in this book you can look for more information. We will also cover the basics of the AdWords Editor and the AdWords interface. Lastly, we will discuss the pluses and minuses of using AdWords Express. The best way to understand AdWords is to simply dig in, so it’s time to get your hands dirty.

Keywords: Match Type; Search Campaign; Tennis Shoe; Campaign Setting; Tree Navigator (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4015-0_4

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DOI: 10.1007/978-1-4302-4015-0_4

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