Creating Ads and Landing Pages

Bart Weller and Lori Calcott

Chapter Chapter 7 in The Definitive Guide to Google AdWords, 2012, pp 133-158 from Springer

Abstract: Abstract Selecting the best keywords for your campaign is only the first step. Getting users to click your ad and convert are the essential next steps. Finding the right message that attracts the attention of your audience is an important piece of a successful campaign, as is addressing your audience’s questions and needs with well-crafted landing pages.

Keywords: Search Query; Product Extension; Location Extension; Counterfeit Good; Landing Page (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4302-4015-0_7

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