Positioning

Paul Paetz

Chapter Chapter 6 in Disruption by Design, 2014, pp 129-165 from Springer

Abstract: Abstract ■■■

Keywords: Notebook Computer; Position Strategy; Disruptive Innovation; Selective Exposure; Super Bowl (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4633-6_6

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DOI: 10.1007/978-1-4302-4633-6_6

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