How to Understand Your Customers, Competitors, and Key Trends Better

Jonathan H. Lack

Chapter Chapter 7 in Plan to Turn Your Company Around in 90 Days, 2013, pp 97-113 from Springer

Abstract: Abstract It is quite understandable that when an entrepreneur is in what appears to be an endless cycle of simultaneous cash flow problems and operations battles, it is easy to get out of touch with customers, with what competitors are doing, and with the various shifts in key industry trends. Nonetheless, it is critical that you get realigned with market realities before you make any kind of major sales and marketing push.

Keywords: Customer Base; Marketing Effort; Customer Segment; Bell Curve; Trade Show (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4669-5_7

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DOI: 10.1007/978-1-4302-4669-5_7

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