How to Develop a More Effective Marketing Strategy

Jonathan H. Lack

Chapter Chapter 8 in Plan to Turn Your Company Around in 90 Days, 2013, pp 115-132 from Springer

Abstract: Abstract This chapter’s objective is to help you conduct a marketing gap assessment so you become more aware of where you can be more effective with your marketing efforts. This may be a frustrating, but enlightening, process for you. If you can be objective and step out of the framework in which you have been thinking about marketing, you are going to see that your firm has probably wasted a lot of marketing dollars, because your marketing team, and advertising and public relations agencies, are probably focused more on tactics than strategy.

Keywords: Cash Flow; Mission Statement; Marketing Effort; Market Trend; Customer Segment (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4669-5_8

Ordering information: This item can be ordered from
http://www.springer.com/9781430246695

DOI: 10.1007/978-1-4302-4669-5_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().