The Starting Point

Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown and Alenka Triplat

Chapter Chapter 1 in Corporate Plasticity, 2014, pp 3-6 from Springer

Abstract: Abstract For decades, executives have driven improvement along two dimensions: corporate strategy and functional excellence. And despite the many well-intentioned attempts to make management a reliable science, the outcomes have been mixed.

Keywords: Corporate Strategy; Gold Medal; Jazz Musician; Hockey Team; Talented Musician (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-6748-5_1

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DOI: 10.1007/978-1-4302-6748-5_1

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