Quick Solutions for Changing Customer Needs

Hermann Simon ()
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Hermann Simon: Simon-Kucher & Partners

Chapter Chapter 4 in Beat the Crisis: 33 Quick Solutions for Your Company, 2010, pp 55-66 from Springer

Abstract: Abstract In Chapter 1 we analyzed how customer behavior changes in a period of crisis. More than anything else, their perception of risk increases and their risk tolerance falls. This statement applies equally to consumers and to B2B customers. Consumers are apprehensive about the future and begin to hoard cash. Business customers are reluctant to make investments and long-term commitments. In this particular crisis, the difficulties in getting credit also constrain purchasing power.

Keywords: Cloud Computing; Business Model; Wind Turbine; Wind Farm; Credit Union (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-0823-0_4

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DOI: 10.1007/978-1-4419-0823-0_4

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