Appendices

Hubert Gatignon ()
Additional contact information
Hubert Gatignon: INSEAD, The Business School for the World

Chapter Chapter 13 in Statistical Analysis of Management Data, 2010, pp 369-384 from Springer

Abstract: Abstract The data sets described below can be downloaded from the web at: http://www.insead.edu/˜gatignon . Three different kinds of information, which correspond to typically available data about markets, are provided for analysis: industry, panel, and survey data. In addition, scanner data are provided for a product category in the form typically available in practice.

Keywords: Product Category; Purchase Intention; Purchase Behavior; Advertising Expenditure; Brand Awareness (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-1270-1_13

Ordering information: This item can be ordered from
http://www.springer.com/9781441912701

DOI: 10.1007/978-1-4419-1270-1_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().