Market Simulation and Segmentation with Descriptive Statistics, Inference, Hypothesis Tests, and Regression

Cynthia Fraser ()
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Cynthia Fraser: University of Virginia

Chapter Chapter 5 in Business Statistics for Competitive Advantage with Excel 2010, 2012, pp 153-173 from Springer

Abstract: Abstract Deb Henretta is about to commit substantial resources to launch Pampers Preemies. The following article from the Wall Street Journal describes Procter & Gamble’s involvement in the preemie diaper market:

Keywords: Preterm Baby; Preterm Birth; Young Mother; Premium Price; Brand Loyalty (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4419-9857-6_5

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DOI: 10.1007/978-1-4419-9857-6_5

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