Who Else Can Help You?

John J. McGonagle () and Carolyn M. Vella
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John J. McGonagle: The Helicon Group
Carolyn M. Vella: The Helicon Group

Chapter Chapter 10 in Proactive Intelligence, 2012, pp 125-137 from Springer

Abstract: Abstract Once you have completed your own research, including using your internal network, you may be able to access other resources: an in-house CI unit, other in-house research-oriented teams, and outside CI vendors. But to use these resources effectively, you have to learn how to approach them, given what they can (and cannot) do for you.

Keywords: Call Center; Investment Strategy; Marketing Research; External Supplier; Marketing Department (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4471-2742-0_10

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