SME Opportunities with Broadband-Driven Information Technologies: Supporting SME Business Needs

Katia Passerini (), Ayman El Tarabishy () and Karen Patten ()
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Katia Passerini: New Jersey Institute of Technology
Ayman El Tarabishy: The George Washington University
Karen Patten: University of South Carolina

Chapter Chapter 2 in Information Technology for Small Business, 2012, pp 19-35 from Springer

Abstract: Abstract In the broadband economy, SMEs enjoy technology-supported opportunities to interact with customers in ways that were neither possible nor thinkable until recently. However, to effectively sustain SMEs’ competitive position, technology must first meet the business needs of small enterprises. In this chapter, we discuss how broadband-driven mobile technologies can actually support SME business needs. In the first part of the chapter, we present examples from multi-year research focused on identifying SME business needs by mapping the technological evolution and investments of small enterprises that are at the forefront of IT adoption. In the second part of the chapter, we specifically introduce mobile applications and discuss how they can play a role in SMEs’ competitive evolution. Finally, we cannot discuss an emerging topic such as broadband-driven mobile technologies without acknowledging issues related to security and privacy protection in the “anytime/anywhere” environment. Hence, the chapter concludes with a discussion of privacy principles that all professionals, and particularly the nomadic SME professionals, need to take into account when utilizing mobile apps.

Keywords: Mobile Technology; Small Enterprise; Info Tech; Social Platform; Utility Computing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-3040-7_2

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DOI: 10.1007/978-1-4614-3040-7_2

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