The Franchise Network: Legal Fabric of a Global Player

Jenny Buchan
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Jenny Buchan: University of New South Wales

Chapter Chapter 3 in Franchisees as Consumers, 2013, pp 25-39 from Springer

Abstract: Abstract The twenty-first-century franchisor may operate within a complex ­corporate structure. The franchisor is often no longer the entity that sets the agenda for the franchise network. Increasingly public corporations and venture capitalists own franchise networks. The possible forms of franchise network and the consequences of this complexity for both franchisors and franchisees are explored here. Emphasis is on the ways franchisors manage their trademarks and the retail premises their franchisees occupy.

Keywords: Venture Capitalist; Real Property; Trade Mark; Travel Agency; Related Entity (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-5614-8_3

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DOI: 10.1007/978-1-4614-5614-8_3

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