Marketing Segmentation with Descriptive Statistics, Inference, Hypothesis Tests and Regression

Cynthia Fraser
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Cynthia Fraser: University of Virginia, McIntire School of Commerce

Chapter Chapter 7 in Business Statistics for Competitive Advantage with Excel 2013, 2013, pp 181-197 from Springer

Abstract: Abstract Deb Henretta is about to commit substantial resources to launch Pampers Preemies. The following article from the Wall Street Journal describes Procter & Gamble’s involvement in the preemie diaper market:

Keywords: Preterm Birth; Wall Street Journal; Brand Loyalty; Audience Member; Trial Rate (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-7381-7_7

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DOI: 10.1007/978-1-4614-7381-7_7

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