Slide: Market

Haje Jan Kamps

Chapter Chapter 8 in Pitch Perfect, 2020, pp 39-42 from Springer

Abstract: Abstract Given that you now understand how venture capital works (Chapter 2 ), you’ll have figured out that it’s unlikely you’ll find a venture-backable business in a small market. In other words, it doesn’t matter if you have 100% of the market share for corrective eye surgery for left-handed pet ferrets. The market is not going to be big enough to build a billion-dollar business, which means it’s going to be tremendously hard to raise venture capital.

Date: 2020
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DOI: 10.1007/978-1-4842-6065-4_8

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