Organizational Impact and Corporate Culture

Jerry Schaufeld

Chapter Chapter 5 in Commercializing Growth, 2021, pp 43-49 from Springer

Abstract: Abstract Of all the parts of a plan for growth that has impact on the commercial outcomes is the organizational model. How well the individual players (functions) interact to form a coherent outcome is the measure of the model’s effectiveness. Someone once likened this to an orchestra whereas the different voices combine to a synergistic outcome. That may be a bit of a stretch, but the concept is valid.

Date: 2021
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DOI: 10.1007/978-1-4842-7502-3_5

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