Hypothesis Testing and Interpretation of Results

Rhoda Okunev

Chapter Chapter 7 in Analytics for Retail, 2022, pp 77-81 from Springer

Abstract: Abstract Hypothesis tests define why you are conducting statistical analysis and what particular meaning the results have for the study being conducted for your company. The findings of the statistical tests answer the business questions that are being researched. However, for this to be accomplished, the objectives of the study need to be clearly defined.

Date: 2022
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DOI: 10.1007/978-1-4842-7830-7_7

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