Advanced Descriptive Analytics

Afolabi Ibukun Tolulope

Chapter Chapter 8 in Data Science and Analytics for SMEs, 2022, pp 199-263 from Springer

Abstract: Abstract This chapter is focused mainly on advanced descriptive analytics techniques. In this chapter, we will first explain the concept of clustering which is a type of unsupervised learning approach. We will then pick one clustering technique which is the k-means clustering. Using the fourth practical business problem, we will explain how we can use the k-means clustering technique to solve a real business problem. Next, we will explain the association rule example and finally network analysis. We will focus the explanation of these techniques on solving business-related problems, particularly for small businesses, and conclude with the fifth business problem which is focused on using network analytics for employee efficiency.

Date: 2022
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DOI: 10.1007/978-1-4842-8670-8_8

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