Case Study Part I

Afolabi Ibukun Tolulope

Chapter Chapter 9 in Data Science and Analytics for SMEs, 2022, pp 265-281 from Springer

Abstract: Abstract This chapter is the beginning part of the major consulting case study for this book. We will explain a typical business analytics consulting project and create a road map or an example of how to navigate a business analytics consulting project. We start with a description of the SME ecommerce environment generally, since this is the business environment of our selected case study; we then talk about the sources of data for analytics peculiar to this environment. Next, we describe the business to be used as a case study briefly, followed by the analytics road map peculiar to consulting for this business. This chapter ends with the results of the initial analysis and pre-engagement phase which forms the basis for the detailed analytics and implementation phase in Chapter 10.

Date: 2022
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DOI: 10.1007/978-1-4842-8670-8_9

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