Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption

Henri A. Weijo ()
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Henri A. Weijo: Aalto University School of Business

Chapter 2 in Nordic Consumer Culture, 2019, pp 25-47 from Springer

Abstract: Abstract This chapter provides a sociological overview of what and how Nordics consume. These “what” and “how” questions are approached through Bourdieu’s sociology of taste. The “what” of Nordic consumption is illuminated through DiMaggio’s dimensions of taste patterns, namely (1) differentiation, (2) hierarchization, (3) universality, and (4) strength of symbolic boundaries. The “how” of Nordic consumption is explained through Nordic cultural tendencies for social conformity and muted displays of distinction. Examples and empirical evidence on taste patterns are presented. The chapter concludes with the introduction of new avenues for sociological analysis into Nordic taste.

Keywords: Nordic consumer culture; Sociology of consumption; Bourdieu; Taste patterns; Consumption practice (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-04933-1_2

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DOI: 10.1007/978-3-030-04933-1_2

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