 The Philosophy of Science Viewpoint: Scientific RealismMartin Eisend and
Alfred Kuss
Chapter 3 in Research Methodology in Marketing, 2019, pp 59-81 from Springer Abstract: Abstract Assessments of research methods and recommendations for scientific work obviously depend on assumptions about the chances and limits of scientific knowledge, as well as on the aims and conditions of scientific research. In the course of the history of science and the development of marketing research, there have been various views on the philosophy of science, which cannot all be presented and discussed here at length. The authors of this book refer to the view of scientific realism. This position takes into account important experiences from the history of science that correspond well with today’s research practice, and is probably the dominant view today. Some references to earlier approaches in marketing (critical rationalism, relativism) follow, to illustrate the specific features of scientific realism. This chapter also includes the critical reflection of several important aspects of scientific realism (underdetermination of theories, pessimistic induction, context and knowledge) in the second part (Sect. 3.2) of this chapter. Date: 2019 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-10794-9_3 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-10794-9_3 Access Statistics for this chapter More chapters in Springer Books from Springer |
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