Are Aesthetics and Business Antagonists?

Guerino Mazzola, Jason Noer, Yan Pang, Shuhui Yao, Jay Afrisando, Christopher Rochester and William Neace
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Guerino Mazzola: School of Music, University of Minnesota
Jason Noer: University of Minnesota, Department of Theatre Arts & Dance
Yan Pang: University of Minnesota, Department of Theatre Arts & Dance
Shuhui Yao: School of Music, University of Minnesota
Jay Afrisando: School of Music, University of Minnesota
Christopher Rochester: School of Music, University of Minnesota
William Neace: School of Music, University of Minnesota

Chapter Chapter 26 in The Future of Music, 2020, pp 209-213 from Springer

Abstract: Abstract We analyze the problematic but very powerful alliance of Artistic expressivity Expressivity artistic artistic expressivity with its Commercial framework commercial framework. For a lot of artists, making money from their art can feel repulsive because (1) selling beauty seems like a contradiction, (2) it is unclear how monetary value can be assigned to an artistic work, and (3) the high art vs. low art, divine versus human paradigm. However, making money from composing is necessary. In this chapter, we will discuss what needs to change to make this more acceptable and look at examples of it working in the past. As artists, we need to remind ourselves that both making and selling are a part of a balanced equation of being a successful artist.

Date: 2020
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DOI: 10.1007/978-3-030-39709-8_26

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