ABC of Overtourism Education

Monyq G. K. San Tropez ()
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Monyq G. K. San Tropez: La Trobe University

A chapter in Overtourism, 2020, pp 287-318 from Springer

Abstract: Abstract This chapter aims to address a gap in literature on utilising tourist education to address overtourism. It introduces the concept of overtourism education (OE): the process of increasing awareness among tourists about how their behaviours and choices could alter the sociocultural and environmental aspects of the destinations that they visit. From a destination management perspective, a proposed model of OE could serve as a comprehensive template to prevent the occurrence of common issues related to overtourism in a wide range of destinations. OE contributes a novel concept in tourism literature by combining strategies derived from educational psychology and marketing to solve overtourism.

Keywords: Overtourism education; Overtourism; Detourism; Demarketing; Social marketing; Educational psychology (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-42458-9_16

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DOI: 10.1007/978-3-030-42458-9_16

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