From Entrepreneurship to Eco-preneurship

Ove Jakobsen (ove.d.jakobsen@nord.no) and Vivi M. L. Storsletten (vivi.m.storsletten@nord.no)
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Ove Jakobsen: Nord University Business School
Vivi M. L. Storsletten: Nord University Business School

Chapter 9 in Against Entrepreneurship, 2020, pp 153-165 from Springer

Abstract: Abstract In this article we address the difference between entrepreneurship and eco-preneurship with relevance for environmental and social responsibility. We argue against a definition of entrepreneurship which defends principles such as quantitative growth and competition, characterizing the dominating market economic business model. Eco-preneurship, represents a new business model based on qualitative development and cooperation with humans and nature. We introduce philosophy of science as a frame of reference for our reflections. Entrepreneurs denotes reductionism, focusing on things as such (being), while eco-preneurship is based on holism, focusing on processes (becoming). We propose that it is more likely that eco-preneurship within a holistic process perspective is motivated by creating businesses that are far more socially and ecologically responsible than entrepreneurship anchored in the reductionistic product oriented business model.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-47937-4_9

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DOI: 10.1007/978-3-030-47937-4_9

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