Diffusion of Innovations: The Five-Phase Adoption Model

Jack Gregg ()

Chapter 28 in The Cosmos Economy, 2021, pp 237-256 from Springer

Abstract: Abstract A robust space-based market economy will not suddenly emerge fully formed from thin space. Different ventures will follow their growth curve at different rates. Regardless of the speed of adoption, space enterprises and the new markets they serve, will progress through five phases of adoption that are characterized by the operating environment of their enterprise, the constraints and advantages of their business model, and the readiness of customer demand. Building upon Everett Rogers’ pioneering work, Diffusions of Innovation (1962), the five phases of space economy adoption are (1) Innovators, (2) Early Adopters, (3) Early Mainstream, (4) Late Mainstream, and (5) Lagging (Late) Adopters. These five phase categories best characterize the likely development and adoption of the new space economy.

Date: 2021
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DOI: 10.1007/978-3-030-62569-6_28

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