PC-based Versus Mobile-Based On-line Shopping

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
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Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 8 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 55-59 from Springer

Abstract: Abstract On-line shopping differs when the device used is a personal computer or a mobile. This aspect deserves attention, especially when talking about impulse buying. The chapter intends to highlight such differences, bringing to light that personal computers allows a more thoughtful approach to purchase. Within the framework of the study (Chap. 10 ), this is quite important, as an impulse purchase concluded through a PC is the result of more actual convictions, being less affected by situational factors.

Keywords: PC-based on-line shopping; Mobile-based on-line shopping; Situational factors; Impulse buying (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-65923-3_8

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