Competitive Advantageous Intent While Strategising May Lead to Problem Myopia

Chetan Walia
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Chetan Walia: University of Bradford

Chapter Chapter 4 in Creativity and Strategy, 2021, pp 55-71 from Springer

Abstract: Abstract Sustainable competitive advantage was challenged by research in the 1990s, showing that there are many environments in hypercompetition and that hypercompetition, rather than competitive equilibrium, is the norm. Positions of advantage are temporary and are doomed to be eroded by emergent innovation elsewhere. Nokia, Eastman Kodak and Woolworth are prominent examples in the literature of companies that could not manage such transient waves. Strategy is largely considered to address the problem of competitive advantage, and creativity is supposed to provide ideas for innovations to solve this problem. At the macro level, the problem of competitiveness is static. This chapter reviews the extant literature and terms this problem a ‘problem myopia’ that may even result in negative innovations. Problem myopia is the inability to perceive a problem independently of strategic objectives. This chapter explains how the competitive dominant intent could be detrimental to fulfilling the creative potential that is supposed to deliver competitive advantage itself.

Keywords: Strategy innovation; Strategy decay; Problem myopia (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-70466-7_4

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DOI: 10.1007/978-3-030-70466-7_4

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