 The Rise of the (Mc)Circular EconomyRaz Godelnik ()
Chapter Chapter 4 in Rethinking Corporate Sustainability in the Era of Climate Crisis, 2021, pp 67-80 from Springer Abstract: Abstract The circular economy (CE) has become a key sustainability strategy, offering exciting pathways to convert critical environmental challenges into business opportunities that are grounded in innovation, new business models, and disruptive technologies. This chapter reviews the premise of the CE, pointing to the challenges that pursuing this strategy may have as long as it is subjected to sustainability-as-usual. Examining the opportunities and challenges of the CE on different levels (product, business model, company), the chapter focuses on the CE’s proposition of decoupling growth of economic activity from the consumption of finite resources. Three main approaches to the CE and decoupling are then presented: the skeptics’, the champions’, and those seeing the CE as a steppingstone to more effective strategies. After reviewing the missing social dimension in the CE, the chapter moves to discuss how sustainability-as-usual impacts the CE, and why the former could lead the latter to evolve into what I describe as the “McCircular economy.” Keywords: Circular economy; Decoupling; Sufficiency; Economic growth; Circularity; Circular design (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-77318-2_4 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-77318-2_4 Access Statistics for this chapter More chapters in Springer Books from Springer |
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