Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices

Karen Worrall () and Tatiana Gladkikh ()
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Karen Worrall: University of the Highlands and Islands
Tatiana Gladkikh: The University of the Highlands and Islands

Chapter Chapter 4 in Luxury Yachting, 2022, pp 55-79 from Springer

Abstract: Abstract This chapter discusses the differences between luxury yachting and luxury cruising. Relevant theoretical knowledge on luxury, with a focus on signalling wealth, privacy and exclusivity, underpins the discussion and helps to untangle the experiences in this industry. The overall aim is to analyse the differences between the two types of holidays at sea and evaluate the main reasons why customers choose one or the other. This chapter considers such aspects as access, privacy, entertainment, enrichment and culinary experiences. It establishes that both segments have considerable value to the guest, and that the COVID-19 pandemic has played a part in the rise in the luxury yachting sector which offers more private and exclusive experience. A growing demand for small-ship cruising is also highlighted. It has been observed that larger cruise lines have been affected the most by the pandemic and their recovery from the pandemic’s effects will be the longest.

Keywords: Luxury cruises; Luxury yachting; Cruise ships; Cruise industry; Luxury travel; Small-ship cruising (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86406-4_4

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DOI: 10.1007/978-3-030-86406-4_4

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