 The Business Case for SustainabilityCaroline D. Ditlev-Simonsen ()
Chapter 5 in A Guide to Sustainable Corporate Responsibility, 2022, pp 103-128 from Springer Abstract: Abstract In this chapter, I discuss how companies address sustainability challenges. First, the chapter begins with examples of different corporate approaches to taking responsibility for sustainability. Second, I explore how companies are viewed from the stakeholder perspective, so how others outside the company view the managers’ motivations for engaging in corporate responsibility. Although most companies are still motivated by risk reduction and/or marketing in their sustainability work, this chapter will reframe the motivations into something more positive—a business opportunity. Four cases will be presented, Nike, Arthur Andersen, Volkswagen, and companies involved in the Rana Plaza tragedy, and the companies’ approaches relative to the following strategies will be discussed: reacting, defending, accommodating, and, finally, a proactive approach in which a business’s profitability is anchored in sustainability. The chapter will conclude with reflections on business models for sustainability. Keywords: The business case; Motivation; Perception; Value; Assets; Strategy; Stages of development; Reaction; Proactive vs reactive; Strategy (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-88203-7_5 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-88203-7_5 Access Statistics for this chapter More chapters in Springer Books from Springer |
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