Interests of (In)frequent Bike Users: Analysis of Differing Target Groups’ Needs Concerning the RouteMeSafe Application

Jan Silberer (), Greta Dangel, Thomas Bäumer, Patrick Müller and Georgios Kotziabassis
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Jan Silberer: Hochschule für Technik Stuttgart
Greta Dangel: Universität Ulm
Thomas Bäumer: Hochschule für Technik Stuttgart
Patrick Müller: Hochschule für Technik Stuttgart
Georgios Kotziabassis: SPACEGOATS

Chapter 2 in iCity. Transformative Research for the Livable, Intelligent, and Sustainable City, 2022, pp 15-26 from Springer

Abstract: Abstract Cycling is an emission-free and healthy mode of transportation. However, the share of cycling in the modal split is still low. Perceived safety during cycling could be a reason for that. The RouteMeSafe application is developed at Stuttgart University of Applied Sciences with the aim of tackling this issue. A safety routing function is supposed to increase the short-term safety of cycling by showing safe paths for cyclists. Long-term safety is supposed to be increased with the feedback function enabling cyclists to share their evaluation of the cycling infrastructure with the city administration. The safety routing function is currently in the design phase and the feedback function in prototype phase. To develop the application user-friendly, target groups for both functions need to be defined and their expectations considered in the development process. Two studies with infrequent and frequent cyclists have been conducted to do so. Study 1, a user experience study based on a student sample, showed that infrequent cyclists could be a target group for the safety routing function and frequent cyclists could be a target group for the feedback function. The latter was confirmed in study 2, a technology acceptance study based on a sample with frequent cyclists of Stuttgart. Future studies on the application should investigate the long-term technology acceptance of the two groups. This could help to find out whether both groups can serve as target groups on the long run.

Keywords: Target groups; Transportation; Cycling; Safety; Infrastructure; Routing (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-030-92096-8_2

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